Glossier

(2022)
Services [Art Direction]
Client [Glossier]
01.

Introducing, G Suit

[Project info]

3 years in development.

Glossier reached out to me to bring their new lip cream, G Suit, into a digital realm, to compliment their launch campaign. The creative challenge with this project was to creative a set of animations and visuals which were cohesive with the real-life footage they had captured, nodding to a 90s vibe with heavy motion blur and stylised aesthetics.