Adidas Subculture

(2020)
Services [Art Direction]
Client [ROSS MASON]
01.

Raving-inspired shoes.

Project info

Form & shape.

In collaboration with Finn Rush-Taylor, a Footwear Designer, I created a series of renders for his footwear concept. Adidas Subculture is a concept inspired by the Scottish rave scene. Focusing on the form and shape of the shoe by using cropped compositions and high-contrast lighting, we also implemented coloured lights to create images with vibrance and a nod towards that raving environment.